New York City, February 13, 2002—The Tiffen Company’s Barbieä
Cool N Squeezyä Bubble Camera was honored with the “Most
Innovative Product Award of 2001” by Mattel. The award was presented at an
awards ceremony in New York City held for Barbie Consumer Products’
licensees worldwide.
“We’re very excited about this. The fact that
Mattel picked a camera as the Most Innovative Product at this year’s show
says that there is still a lot of interest in photography,” said Jim
Murray, Vice President, Consumer Markets for Tiffen. “We’re looking
forward to working with Mattel to create more great new Barbieä
photo products.”
“The
Barbie Cool N Squeezy Bubble Camera was selected because of its unique
design execution and its fun and fashionable style components,” said
Richard Dickson, Senior Vice President, Worldwide Girls Consumer Products,
Mattel, Inc. “Together with Tiffen, we continue to stir the imagination
and creativity of children by providing them with fresh, fun, and
stimulating products.”
The Barbie Cool N Squeezy Bubble Camera is a
squeezable point-and-shoot 110 camera encased in squishy plastic. Kids take
pictures by squeezing the area of the camera’s shutter release. The large
film advance knob is designed to be used by little fingers. It’s the
perfect first camera for
5- to 10-year-old
girls. Barbie Cool N Squeezy
Bubble Cameras are available at mass retailers nationwide. For more
information, contact The Tiffen Company, 90 Oser Avenue, Hauppauge, NY
11788-3886, 631-273-2500, fax: 800-394-3686.
BARBIE
is a trademark owned by and used under license from Mattel, Inc. © 2002
Mattel, Inc. All Rights Reserved.
