For Immediate Release
 
TIFFEN® AND LOWEL® SIGN AGREEMENT
TIFFEN TO EXCLUSIVELY MANUFACTURE, DISTRIBUTE
AND MARKET ALL LOWEL LIGHTING PRODUCTS WORLDWIDE.
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Hauppauge, NY, January 15, 2009 -The Tiffen Company and Lowel-Light Manufacturing, Inc. today announced that Tiffen has entered into an agreement to assume manufacturing as well as the worldwide distribution and marketing of all Lowel products.
 
“This agreement between Tiffen and Lowel is a perfect fit”, said Steven Tiffen, President and CEO of The Tiffen Company. “The broad range of lighting products Lowel offers, complements our name brand photographic accessory lines, and our distribution channels reach the same markets. We are both very excited about this expansion and the opportunities it presents us with now and in the future.
 
Lowel Company President Marvin Seligman commented, "We're proud to enter into this joint effort where Tiffen will manufacture & market our equipment.  As we enter our 50th year, this partnership with our longtime friends, brings us closer together with Tiffen and its other premier brands such as Steadicam.  It allows us to concentrate on what we do best, create innovative, functional and elegant lighting tools for today's imaging world."
 
Dealers and those interested in obtaining more information about Lowel products will continue to be able to contact Lowel through their normal channels. However, all orders will now be processed and shipped through Tiffen.
 
For further information, please contact The Tiffen Company at 631-273-2500 x1216.  
 
About Lowel
For 50 years, Lowel’s award-winning lighting innovations have made it easier to transport, set-up, control and maintain lighting equipment for professional digital video and digital photography, as well as film based photographic production. They are considered the world leader for location lighting.
 
About The Tiffen Company
Tiffen is a leading US manufacturer of glass filters and other fine products for the digital, still, video, motion picture and broadcast industries for more than 70 years. Tiffen products are used in almost every major movie and TV production around the world. Tiffen filters have earned two Technical Achievement Awards and a Scientific and Engineering Award from the Academy of Motion Picture Arts and Sciences for its ColorCore™ Filter Lamination Process (1985, 2000) and Ultra Contrast Filter (1993) respectively, as well as a Prime Time Emmy® Award for filter engineering excellence. The Tiffen Company in addition to their glass filters and Dfx digital imaging software include the following brand name product lines: Davis & Sanford, Domke, Saunders, Steadicam, Stroboframe, and Zing Designs.
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