For Immediate Release



Industry Leader To Offer Existing and New Steadicam® Product Line

(Hauppauge, NY) October 31, 2000—The Tiffen Company’s Motion Picture and Television division today announced it has reached an agreement with Steadicam inventor Garrett Brown to produce, market and sell the Steadicam® line of manually held camera support systems. Terms of the license agreement were not disclosed.

According to Steven Tiffen, president and CEO, The Tiffen Company worked directly with Brown to acquire the right to reintroduce these world renowned products.

"It was a natural decision to pursue an alliance with Garrett, the original innovator and the inventor of Steadicam technology 25 years ago," Tiffen said. "The addition of the Steadicam line to our expansive portfolio highlights our continued efforts to provide the most useful and important equipment to filmmakers and videographers around the world."

Tiffen’s primary goal is to work with Brown to develop new models that will continue to advance the state-of-the-art Steadicam line. Tiffen will continue to support the Steadicam community by producing, distributing and servicing the existing line of products already in use throughout the world, while new models are under development. The existing Steadicam product including the Steadicam JR, the Mini, and the new Ultra line, which handles the full range of film and video cameras.

A Revolutionizing Effect

The first Steadicam was introduced in 1976, and quickly began revolutionizing the face of film. Isolating the camera from the motion of the operator, the camera could float smoothly over stairs, rough ground, through crowds, and other difficult locations, as well as free the camera from the constraints of the dolly and tripod.

Over the years, the Steadicam has grown into a critically important production tool, found on nearly every major motion picture set. The Steadicam has received numerous awards from the Academy of Motion Picture Arts and Sciences, as well as the Academy of Television Arts and Sciences. Most recently at IBC 2000 in Amsterdam, the new Steadicam Ultra product received the TV Technology STAR (Superior Technology Award Recipient) 2000 Award.

The Tiffen Company, founded in 1938 by Nat Tiffen and his two brothers, Sol and Leo, has a long-established relationship with the motion picture and television industries. Tiffen filters, backed by an industry-exclusive 10-year warranty, are used in almost every major movie and TV production around the world.

Tiffen is known as the world’s leader in filters for the motion picture, television and still photography industries. It also manufactures and/or distributes Kata bags, Crystal Image Software digital camera accessories, Davis & Sanford tripods, Domke professional camera bags, Saunders Easels, Saunders/LPL Enlargers, Silver Pixel Press and KODAK Books, Stroboframe flash brackets, and several other important photo accessory lines.

Tiffen headquarters and optical manufacturing site are in Hauppauge, New York. Additional manufacturing, marketing, and distribution operations are in Rochester, New York and St. Louis, Missouri. Tiffen Technical Centers, designed as communication exchanges between Tiffen and members of the imaging industries, are located in New York City and in Burbank, California.


The Tiffen Company LLC · 90 Oser Avenue · Hauppauge, NY 11788

(631) 273-2500 · Fax: (631) 273-2557 · (NY) 1-800-645-2522 · (CA) 1-800-593-3331

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