New version heightens visual effects capabilities for professional photographers, cinematographers,
video and film editors, and visual effects artists; boasts 10+ brand new filters and enhanced
multi-processor acceleration for the ultimate in creative control
Hauppauge, NY – September 16, 2011 – The Tiffen Company, a leading manufacturer and distributor of award-winning accessories for the still imaging, motion picture, and broadcast markets, is pleased to announce the release of the highly anticipated version three of the popular Tiffen Dfx digital filter suite (http://www.tiffensoftware.com). A powerful and robust video and still image editing effects suite, Tiffen Dfx 3.0 boasts enhanced multi-processor acceleration for faster interaction and rendering of images, 10+ brand new filters for optical effects, updated host support, interface improvements, and more, taking still and moving image editing to the next level of visual brilliance. Simulating 2,000+ popular award-winning Tiffen glass filters, specialized lenses, optical lab processes, film grain, exacting color correction, plus natural light and photographic effects, the Tiffen Dfx digital filter suite is the definitive set of digital optical filters for professional photographers, top motion picture filmmakers, video editors, and visual effects artists around the world. “Whenever I shoot in HD, I always look for new, more efficient ways to take the edge off of the sharp, inorganic nature of the format,” comments Saro Varjabedian, Director of Photography and Cinematographer, Eliot Loves. “With Tiffen’s Dfx v3 software I can easily apply filters such as film grain, bleach bypass, black diffusion, or glimmer glass to help texturize and soften the inorganic nature of HD recordings. The new Tiffen Dfx software makes for a wonderful companion to Tiffen’s trusted line of optical filters.” Watch the new Dfx v3 Promo Video here (http://bit.ly/ndZqgw).
Increasing the technology’s versatility and range of use in various project workflows, Tiffen has made it possible for one Tiffen Dfx v3 photo plug-in license to run in Adobe® Photoshop®, Adobe Photoshop Elements®, Adobe Photoshop Lightroom®, and Apple® Aperture® if installed on the same machine. Similarly, one Tiffen Dfx v3 video/film plug-in license will allow it to run in Adobe After Effects®, Adobe Premiere Pro®, Apple Final Cut Pro® 6/7, and Avid® Editing Systems if installed on the same machine. “The versatility and compatibility of the Tiffen Dfx filter suite in so many different workflows, formats and editing systems is simply outstanding – from my work in print, to music videos and commercials, Tiffen Dfx is the first – if not only – set of filters that I turn to when needing to adjust lighting, color, texture, you name it,” comments Michael Bernard, Director and Cinematographer. “Simply put, I think Tiffen Dfx is truly a digital dark room essential for any photographer, cinematographer, or retoucher. It opens up so many doors to creativity. From acting as a bridge between my film work and print, to heightening that raw emotion that I strive to capture in all of my work – there’s really no comparison.”    
NEW Tiffen DFX v3 Image Editing Effects Suite Features and Capabilities
Version 3.0 ups the ante on creative control and visual effects possibilities with brand new additions to the already staggering amount of 2,000+ optical filters. Brand new features include:
“The ability to match one image to another is an incredibly useful tool,” comments Wayne Herrschaft, Photographer and Videographer, Headlamp Digital. “Photographers frequently have to match photos shot under varying lighting conditions and color temperatures to achieve consistency, while editors are constantly tasked with having to combine images from different locations and fit them together smoothly, and visual effects artists need to combine multiple elements into one seamless composition. With the new Match filter in Tiffen Dfx v3, these problems are solved.”
Feature Enhancements
In addition to the above new features and capabilities, v3 is updated with multiple bug fixes, feature enhancements, and key changes to make the visual effects workflow smooth and efficient for all types of users. Among the most noteworthy feature enhancement is the implementation of multiprocessor acceleration to dramatically speed up the majority of filters. The more processors a machine has, the faster the interaction and rendering.
Further feature enhancements include, the availability of the Tiffen Dfx custom user interface in Adobe® After Effects®, Adobe Premiere Pro, Apple® Final Cut Pro® 6/7 and Avid® Editing Systems, the addition of Adobe Photoshop Lightroom as a supported host, the acceleration of EZ Mask on multiprocessor machines, and new brushes in the Paint filter such as Black/White, Repair, Mosaic, Blur, and Scatter.
“With each update to our Tiffen Dfx digital filter suite, we strive to push the boundaries of visual effects technology, enhancing our users’ creative experience, and simplifying the interoperability between platforms and creative workflows” says Steve Tiffen, president and CEO, The Tiffen Company. “Many of our customers work in multiple mediums – from print, to video, and film – and with more than one tool. We designed Tiffen Dfx v3 to work in all types of formats, so that users can easily transition from one workspace to another, carrying over all settings from one system to another. The effortless compatibility and cross over capabilities of our software allows for the artists’ focus to be on the creative aspects of a project, rather than technical nuances. Tiffen Dfx v3 continues our strong commitment to imaging enhancement software.”
Pricing and Availability
The Tiffen Dfx v3 Video/Film plug-in is available today for $599.95 USD. One Tiffen Dfx video/film plug-in license will allow it to run in Adobe After Effects, Adobe Premiere Pro, Apple Final Cut Pro 6/7 and Avid Editing Systems if installed on the same machine.
The Tiffen Dfx v3 Photo plug-in is available today at an introductory price of $199.95 USD. One Tiffen Dfx photo plug-in license will allow it to run in Adobe Photoshop, Adobe Photoshop Elements, Adobe Photoshop Lightroom and Apple Aperture if installed on the same machine.
The Standalone version of Tiffen Dfx v3 is available today for $169.95 USD.
To download please visit: http://tiffensoftware.com/products.
Upgrades for current Tiffen Dfx v2 users to Tiffen Dfx v3 are as follows:
Standalone: $29.95
Photoshop/Aperture: $49.95
After Effects/Avid/Final Cut Pro/Premiere Pro: $99.95

Upgrades for current Tiffen Dfx v1 users to Tiffen Dfx v3 are as follows:
Standalone: $59.95
Photoshop/Aperture: $99.95
After Effects/Avid/Final Cut Pro/Premiere Pro: $199.95
For more information on pricing or to download Tiffen Dfx v3 please visit:  http://www.tiffensoftware.com/products/dfxv3-free-trial-download
Tiffen is currently investigating Tiffen Dfx compatibility with FCP X for a future release.  
Tiffen is a registered trademark of The Tiffen Company. All other trademarks and products mentioned herein belong to their respective owners.
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