TIFFEN® ANNOUNCES VERSION 3.0 OF POPULAR PHOTO FX™
DIGITAL IMAGE ENHANCEMENT SOFTWARE
FOR APPLE® IPHONE® and iPOD TOUCH USERS
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Hauppauge, NY –  February 11, 2010 - The Tiffen Company, a Long Island based leading manufacturer of award winning photographic accessories, announced Version 3.0 of its popular Tiffen Photo fx™ creative effects software, for Apple® iPhone® and iPod Touch® owners.

Tiffen Photo fx™ 3.0 software available on the Apple iTunes App Store, now features 67 filters organized into 9 different groups and 780 presets, including those filters sets previously available only as paid optional downloads. Adding these filters at no additional cost, plus new filters and effects, makes Photo fx 3.0 an even more incredible, feature rich app.
 
New features include the addition of the Light fx filter group that includes: Ambient Light, Edge Glow, Ice Halos, Light, ReLight and Water Droplets.
 
Photo fx is a Macworld (UK) 4 Star Winner and recipient of the coveted DV Magazine (Digital Video) 2009 Black Diamond Award. Its definitive set of digital filters and effects including simulations of many popular award-winning Tiffen glass filters, optical lab processes and photographic effects help users to create stunning images, many of which can viewed or shared on Tiffen’s Twitter page at: http://twitter.com/TiffenDfx. “We can safely say without a doubt that Photo fx is the most comprehensive, feature rich photo app available for the iPhone and iPod Touch,” said Hilary Araujo, Vice President, Marketing at The Tiffen Company.
 
The Tiffen Photo fx 3.0 continues to allow users to enhance their images from photos taken or stored on their iPhone or stored on their iPod Touch. Non-destructive, it saves the new images for display later without overwriting the original image, to email friends, family and business associates. The wide range of creative variations includes.
 
Whether you are an enthusiast or professional photographer, Tiffen Photo fx’s visual workflow and easy to use tools will help you create stunning images. Details about Photo fx3.0 are available at: www.tiffen.com/photofx_homepage.html
 
 
 
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