Contact:  Hilary Araujo
                 VP, Marketing
                 631 273 2500x1216

Tiffen®  Award-Winning Ultra Contrast Meets HDTV/FX Filters
for Today’s DV Cameras

Hauppauge, NY, March 27, 2006 - The Tiffen Company has introduced the HDTV/FX filter line to the motion picture, broadcast, and still photographic markets.  With the increase in HD production for both TV and Motion Pictures, HDTV/FX filters address both contrast and sharpness issues associated with HD.
HD video is very high contrast than traditional film.  The HDTV/FX filter takes the edge off undesired “tack sharpness” associated with HD.  It creates a “Film Look” by reducing contrast and also provides subtle improvements in shadow detail.
The HDTV/FX filter smoothes out unwanted detail and makes people look their best, especially when shot on HD without evidence of filtration. 
 Made of the highest quality optical glass, HDTV/FX filters combine Tiffen’s award-winning Ultra Contrast Filter with the new Digital Diffusion/FX filter.
Although results may be very subtle with still photography, the effects of the HDTV/FX are seen more substantially with digital and video applications.
HDTV/FX filters are available in ¼, ½, 1, 2, 3, 4 and 5 densities in sizes 4x4, 4x5.650, 6.6x6.6, 138mm and 4-1/2” and in screw-in sizes 52mm-82mm for the digital and still photographer and videographer.
Tiffen filters are backed by a 10-year warranty. They are used in almost every major movie and TV production around the world. Tiffen has been honored with two Technical Achievement Awards from the Academy of Motion Picture Arts and Sciences: one for innovative product design, and the other for its unique lamination process which gives complete control over filter color and density. In 2000, the Academy presented Nat Tiffen, one of Tiffen’s founders, with a Scientific and Engineering Award for consistency in filter quality. Tiffen also received a 1998 Emmy Award for Engineering Excellence. 
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