FOR IMMEDIATE RELEASE
Contact: Frank Rush
818 843 4600 x13
The Steadicam® Ultra2 Recognized by SOC
with Technical Achievement Award
Hollywood, CA - February 16, 2008 - The Tiffen Company, Steven Tiffen, Garrett Brown, Jerry Holway, Robert Orf and Frank Rush were honored by the Society of Camera Operators with its 2008 Technical Achievement Award for the “design and development of the STEADICAM ULTRA2 SYSTEM.” The SOC affair was held on February 16th at the Leonard Goldenson Theater at the Academy of Television Arts and Sciences in North Hollywood, California.
From left to right: Garrett Brown, Frank Rush, Robert Orf, Steven Tiffen (on podium), and Jerry Holway.
Present at the black tie event were Tiffen Company President, Steven Tiffen, Steadicam inventor and visionary Garrett Brown, co-developer of the Ultra2 , Jerry Holway also an award winning camera operator, Tiffen Head Engineer, Rob Orf and Steadicam Manager, Frank Rush.
The SOC is a non-profit charitable organization that has since its inception in 1978, advanced the creative endeavors of its members. The Technical Achievement Award to Tiffen and Brown was presented for the design and development of the Steadicam Ultra2, the world’s most advanced Steadicam® to date. The Ultra2 is the culmination of years of development and would not have been possible without camera operators world-wide sharing their input and practical requirements for an ultimate camera stabilizing system with Tiffen, Brown, Holway and members of the Steadicam Division. A company-wide effort from its inception, the Steadicam Ultra2 exemplifies Company’s commitment to excellence, innovation and service, with the Ultra2 being a system designed to evolve with its owners.
Tiffen received a standing ovation when honoree Tilman Buttner came through the theatre up onto the stage wearing the Ultra2 Steadicam carrying the Panavision Genesis High Definition Camera. The Ultra2 remained prominently displayed alongside the podium for the rest of the evening.
During the award ceremony Steven Tiffen took the opportunity to announce that Tiffen has acquired new, advanced stabilizer technology, developed and patented by Lyn Nicholson, Steadicam Operator, and that Tiffen will further develop this technology for many exciting, new applications. The Ultra2 and this new technology leave no doubt of the superiority Tiffen and Steadicam camera stabilizer systems bring to the industry.
User-friendly, field-serviceable, tool-free, straightforward and versatile, the Ultra2 empowers operating skills as never before. Each component is designed so the operator can quickly and easily configure the Ultra2 to the best advantage for each shot.
In its time, the Steadicam® Ultra was the most innovative rig anywhere. Its patented 4-part post, tilt-head, motorized stage, inertial control and tool-free operation were unprecedented. According to Larry McConkey, Steadicam owner and operator, “The new Steadicam Ultra2 is flat-out amazing”.
The New Ultra2 has proven to be the most advanced model to be added to the existing Steadicam line of camera stabilizing systems. A comprehensive re-engineering effort yielded a system that is the lightest, toughest, strongest, most advanced “big rig” on Earth designed from top to bottom to make operating more precise and hassle free. There’s nothing else like it! The Ultra2 is the lightest, toughest, most precise heavy-duty “big rig”’ ever made, and it’s the key to high-performance Steadicam® operating.
Steadicam is a Division of The Tiffen Company, 90 Oser Avenue, Hauppauge, New York 11788, Telephone: 631.273.2500, Fax: 631.273.2557; www.tiffen.com