Monthly Archives: Dec 2018

Behind the Scenes with Ryan Struck – Part 2

What was the main concept behind this production?

The main concept behind this production was to create an original commercial for the New York based shoe brand, GREATS. Myself, co-director Delgis Mustafa, and producer Kris Rey-Talley met with the marketing team to discuss the brand’s goals, identity, and bounce ideas around. We landed on The Great Discovery… a tongue in cheek concept about scientists who find the ingredients of the GREATS shoes and brand’s ethos.